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Our Company
At SBeautyRep, we help international beauty brands grow and establish a strong presence in Latin America. With more than 32 years of experience in the region, we are the strategic partner that turns market opportunities into sustainable businesses.
We provide comprehensive management of the commercial expansion process, supporting each brand from market entry through development and positioning. We handle every key aspect required to build a solid and successful operation: health and regulatory registrations, commercial strategy, distribution channel development, sales and collections management, marketing, digital marketing, communications, demand generation, e-commerce, participation in international trade shows, and the execution of commercial initiatives tailored to each market.
Our in-depth knowledge of Latin American consumers and the region’s beauty industry, combined with an extensive network of distributors, importers, retail chains, perfumeries, pharmacies, supermarkets, marketplaces, and professional channels—including specialized distributors, beauty salons, hair salons, spas, aesthetic centers, and industry professionals—enables us to accelerate brand growth and maximize each brand’s potential in every country across the region.
We work as an extension of our clients’ teams, integrating strategy, execution, and analysis to build brands with a long-term vision. We combine experience, innovation, and data-driven digital marketing tools to strengthen each brand’s presence, optimize its commercial performance, and generate sustainable growth.
At SBeautyRep, we do more than represent brands: we develop them, position them, and help them grow throughout Latin America. We provide a comprehensive solution that allows our clients to focus on what they do best—creating exceptional products—while we take care of bringing them successfully to market.
Executive Team
Know our People
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Sergio Blumenkranc
Director
Sergio Blumenkranc is the founder and CEO of sbeautyrep, a company with 32 years of experience representing and developing international beauty and personal care brands in Latin America. Throughout his career, he has led commercial expansion projects across Latin America and Europe, specializing in entering new markets, developing strategic partnerships, and positioning international brands. His vision, experience, and in-depth industry knowledge have established sbeautyrep as a strategic partner for manufacturers and distributors seeking successful growth in the region.
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Dario Cordoba
International Business Developer
Darío Córdoba joined sbeautyrep in 2006 and has extensive experience in international business development within the beauty and personal care industry. He leads brand expansion across Latin America, driving commercial growth through a strong network of distributors and strategic partners. His expertise includes market entry, business development, and the management of commercial relationships throughout the region.
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Julian Celave
International Trade
Julián Celave has five years of experience in international trade, specializing in client communication, order tracking, and regulatory registration management. He oversees every stage of the import process, ensuring efficient coordination and compliance with all requirements necessary for a successful operation.
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Javier Pazos
Business Development
Javier Pazos is responsible for identifying and developing new business opportunities at sbeautyrep, leading the onboarding of international brands with growth potential in Latin America. He holds a degree in International Trade and has more than 15 years of experience with the company. His expertise in international trade, combined with his knowledge of the beauty industry, enables him to build strategic partnerships with manufacturers from Europe, the United States, and other international markets, driving the expansion of their brands throughout the region.
Qualified Staff
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Each business plan will be assigned to an Account Executive and a Manager leads the whole process. Attention to every account is customized.
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No matter your language, our team speaks Spanish, English, Portuguese and Hebrew.
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For your business plan our company has the right professional : International Business, Logistics, Supply Chain Management, Marketing, Training.
Business Global
MARKET EXPERIENCE
Our Services
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Logistics management.
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Negotiating commercial terms, and monitoring transactions from order to delivery.
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Document management.
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Health licenses and registrations for all European Community CE.
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Credit and receivables management.
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Identifying & sourcing the right partners for your products in every market.
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Our own logistics warehouse in Barcelona´s (Spain) free zone.
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Office in Barcelona - Spain for European operations.
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Office in Buenos Aires - Argentina for Latin American operations.
Work with Us
Be part of our team
If you are interested in working in Sbeauty, send us your CV.
Also you can send an e-mail to
sbeauty@sbeautyrep.com
